It all started with Michael Preysman's desire to create a great tee shirt in 2010. Fast-forward to today and the founder's SF brand has become a favorite IRL shopping destination where hipsters, moms and dads, creatives and regular Joes and Janes of every age load up on quality basics. The digitally native retailer brings "radically transparent" pricing (and a neutral-leaning color palette) to life in its 3,000-square-foot flagship. It's clean, bright and airy—not a mannequin in sight. What you will find: expertly folded stacks of denim and cotton tees, beckoning cashmere sweaters, regiments of neatly arranged wrap dresses, and hoodies and sweatshirts lounging on minimalist wood displays. Plus, shoes, plenty of shoes, including ugly sneakers and ugly-chic flats. Long queues are known to pop up, mostly on weekends, but Everlane's integrated pay system allows quick and seamless checkouts.
Tourists arriving in San Francisco tend to stick to well-known stores in Union Square, but locals know the real shopping is elsewhere. Throughout the city's eclectic neighborhoods, you'll find incredible clothing boutiques, jewelry shops, furniture stores, and vintage spots filled with items you can only find in San Fransisco.
The best shopping in San Francisco truly spans the 7x7 so get ready to explore. Whether you're looking for a new look for a night out, want to pick up some decor for your home or are looking for a gift for someone you love, our list of the best stores in SF caters to every taste and budget, focusing on indie boutiques and local brands that you can only find here. Now, get shopping—and don't forget to bring that extra reusable tote.